Welcome to Offline Funnel Mastery 2.0!

1:00 How to help businesses

How to help them and us?

2:44 Number One Goal: Member retention

4:50 Number two: Revenue

5:15 What businesses DON’T Want…

• THINGS
  • SEO
  • Reputation
  • PPC
  • MARKETING

6:40 Why they don’t want…

• Confusing
• Don’t Understand it
• Like going to the Dentist
• Been burned

8:30 What they do is WRONG…

• Doing what they’ve always done…

• Doing what everybody else is doing…

• Going after “New”

• Ignoring Past Customers

12:00 Biggest problem: They don’t have a system in place

• No list

• No messages

• No Differentiation
• Can’t Measure

15:05 You don’t just want to know how many people bought, you need to know the conversion rate

16:55 How to get their attention

• Be Logical

• Be Precise

• Appeal to their Individual Needs

• Get Referred (Influencer)

18:10 Why should I hire you?

(What makes you different?)

22:28 Where to find influencers

• Chambers of commerce, Rotary, BNI, etc.
• Meetups

• Podcasts, blogs

• Social media influencers
• Radio/TV/Magazines/Newspapers
• Offline Funnel Mastery

30:00 What businesses DO Want

• Results

• Measurability

34:40 Chatbots

35:00 ActiveCampaign

Moving more toward how people consume your messaging (time & channel)

38:00 “Technology changes nothing, but it improves everything.” ~Steve Rosenbaum

41:40 what’s the best way to use chatbots? – As a solution

43:00 Getting better response

45:15 Food festival – Would you like to capture those people?

46:15 It’s never about the thing, it’s about the solution